The Process of Successful Facebook Marketing
Build Your Business Page
The first step of a successful Facebook marketing campaign is the thorough creation of your business page. You’ll want to post content regularly, link to your website, and stay in contact with your followers. This creates trust and increases interest in your business right off the bat. Make sure you have a call to action button to make it easy to reach out to your business directly. Define Your Strategy and Audience Next, plan out your strategy. You want to have clear goals for your Facebook ads as well as know what metrics you will watch while you monitor the ad's performance. Ask yourself what your target audience looks like. Do they have a specific age range? Gender? Locale? Demographics? All of these questions help paint a specific picture to help you market effectively. Once this picture is in place, use Facebook Audience Insights to ensure your ad's target matches the picture. Goal Setting and Facebook Ads Insights Before running your campaign, you’ll want to define clear, actionable, and trackable goals. These goals should directly affect your bottom line in some way. Some general goals to set your mindframe include:
These are general goals that your business may want to achieve, but using these ideas, you can create specific actionable and trackable goals that best suit you. |
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Once you have a concrete goal set, select an appropriate ad campaign.
For example, if your concrete goal was to gain 100 new leads each week for 4 weeks, you would select an ad campaign that is tailored specifically to magnetizing and capturing leads.
The lead generation campaign on Facebook targets people who are at the interest and consideration stage, offering them the opportunity to interact with your business by trading their email address for an opt-in you provided. The perfect choice for your goal!You’ll want to select your target audience, ad placement, campaign budget, and ad schedule.
But once your campaign is set up, it’s not time to relax!
You should immediately begin tracking the engagement with your campaign and its metrics to see how you can adjust and better your strategy.
Facebook has provided its built-in Ad Insights platform to measure your ad’s audience engagement.
With Facebook Ads Insights, you can measure:
Monitor your metrics and your ad performance, make any strategic or copy adjustments. Then, you can watch your ad campaign reel in the customers.
Other Methods to Facebook Marketing
Once you have the hang of the Facebook Ad Marketplace, you can take your Facebook marketing game to the next level by integrating other, special methods as well.
Just a few innovative ways to market on Facebook outside of ad campaigns include:
Use these and other methods to diversify your marketing strategy -- this way, you'll always have a new and steady source of interest for your business.
Make Facebook Marketing Easy
Successfully marketing on Facebook is a task that takes planning, strategy, and consistent monitoring, but it’s not a process that you have to undertake alone.
Upscale Digital Marketing Agency has the knowledge and insights to walk you through the most successful Facebook campaigns for your business.
Not only will we create a thorough campaign, but we will also run it for you for a week.
We’re certain that once you see the results your business is capable of, you’ll come back for new campaigns week after week.
When you’re ready to make marketing on Facebook successful and easy, give us a call at (214)773-8333. You’ll immediately get a free marketing audit with actionable insights on your business’s best marketing strategy.
For example, if your concrete goal was to gain 100 new leads each week for 4 weeks, you would select an ad campaign that is tailored specifically to magnetizing and capturing leads.
The lead generation campaign on Facebook targets people who are at the interest and consideration stage, offering them the opportunity to interact with your business by trading their email address for an opt-in you provided. The perfect choice for your goal!You’ll want to select your target audience, ad placement, campaign budget, and ad schedule.
But once your campaign is set up, it’s not time to relax!
You should immediately begin tracking the engagement with your campaign and its metrics to see how you can adjust and better your strategy.
Facebook has provided its built-in Ad Insights platform to measure your ad’s audience engagement.
With Facebook Ads Insights, you can measure:
- the # of people who viewed your post
- the # of people who interacted with your post (through likes, comments, shares, etc.)
- the # of unlikes a particular post caused
- and many more useful metrics
Monitor your metrics and your ad performance, make any strategic or copy adjustments. Then, you can watch your ad campaign reel in the customers.
Other Methods to Facebook Marketing
Once you have the hang of the Facebook Ad Marketplace, you can take your Facebook marketing game to the next level by integrating other, special methods as well.
Just a few innovative ways to market on Facebook outside of ad campaigns include:
- Using Shortstack or Pagemodo to host a contest on Facebook
- Promoting posts on Facebook at a flat-rate for additional engagement
- Creating sponsored stories on Facebook for a “word-of-mouth” feel
- Retargeting audiences through the Facebook Exchange
Use these and other methods to diversify your marketing strategy -- this way, you'll always have a new and steady source of interest for your business.
Make Facebook Marketing Easy
Successfully marketing on Facebook is a task that takes planning, strategy, and consistent monitoring, but it’s not a process that you have to undertake alone.
Upscale Digital Marketing Agency has the knowledge and insights to walk you through the most successful Facebook campaigns for your business.
Not only will we create a thorough campaign, but we will also run it for you for a week.
We’re certain that once you see the results your business is capable of, you’ll come back for new campaigns week after week.
When you’re ready to make marketing on Facebook successful and easy, give us a call at (214)773-8333. You’ll immediately get a free marketing audit with actionable insights on your business’s best marketing strategy.
