|
Google Adsfor
Business |
Understanding Google Ad Culture
|
You’ve likely seen Google Ads before, or Adwords, as they were known pre-2018, before the rebrand. Google Ads can be search, display, or video ads.
In this way, Google Ads drives traffic to your business based on keywords and search terms that your potential customers were already interested in. You can create calls to action in your description to boost the number of visitors to your website, receive more phone calls, or increase visits to your local store. Once you create an ad, you can analyze your campaign, improve upon it, pause it, and monitor its spending budget. But you may be wondering -- are Google Ads really effective enough to warrant their cost? |
|
How Effective are Google Ads?
ith 3.5B search queries per day, you can almost guarantee that somebody somewhere is searching for something you have to offer.
The real question is have you effectively made your Google Ad?
According to Google, businesses that market with Google Ads make on average $8 for every $1 spent.
To see results like this, you have to make your ad campaign Google’s way.
Search for the proper keywords
Keyword searching and testing will likely be the most time-consuming part of any Google Ad campaign strategy.
If keywords are too general, your ads may reach the wrong audience, which means fewer people will click it.
However, when a keyword has good specificity, you’ll know it.
Keywords like this will generate more clicks, often outperforming their peers by a margin.
Keep adding, removing, and editing keywords until you find the right mix for your business.
Create Clickable Ad Copy
Once you’ve got the proper keywords, the next step to creating effective Google Ads is to create effective ad copy.
This means when someone searches your keywords, they can immediately match the problem they searched for to the solution you offer.
Sometimes all it takes is a couple of changes in word choice, but you always need to be in tune with your customers' pain points.
If your words sound like the solution they’ve been looking for, they will be sure to click.
With these two tricks, you’re well on your way to diverting some of Google’s 245 million users towards your small business.
Make Your Business Stand Out with Google Ads
Being on such a massive platform gives Google Ads immense benefits, but it also means your competitors are probably using it too.
If you want a leg up on the competition, contact Upscale Digital Marketing Agency.
We have experience perfecting Google Ads campaigns from start to finish.
Not only can we create your campaign, but we can also:
When you contact Upscale, we will give you a free marketing audit that analyzes your current digital marketing strategy.
This gives you tailored insight into your business’s next best steps.
No matter what kind of ads work best for you, Upscale will get you results.
Contact us through the form below or give us a call at (214)773-8333 today.
The real question is have you effectively made your Google Ad?
According to Google, businesses that market with Google Ads make on average $8 for every $1 spent.
To see results like this, you have to make your ad campaign Google’s way.
Search for the proper keywords
Keyword searching and testing will likely be the most time-consuming part of any Google Ad campaign strategy.
If keywords are too general, your ads may reach the wrong audience, which means fewer people will click it.
However, when a keyword has good specificity, you’ll know it.
Keywords like this will generate more clicks, often outperforming their peers by a margin.
Keep adding, removing, and editing keywords until you find the right mix for your business.
Create Clickable Ad Copy
Once you’ve got the proper keywords, the next step to creating effective Google Ads is to create effective ad copy.
This means when someone searches your keywords, they can immediately match the problem they searched for to the solution you offer.
Sometimes all it takes is a couple of changes in word choice, but you always need to be in tune with your customers' pain points.
If your words sound like the solution they’ve been looking for, they will be sure to click.
With these two tricks, you’re well on your way to diverting some of Google’s 245 million users towards your small business.
Make Your Business Stand Out with Google Ads
Being on such a massive platform gives Google Ads immense benefits, but it also means your competitors are probably using it too.
If you want a leg up on the competition, contact Upscale Digital Marketing Agency.
We have experience perfecting Google Ads campaigns from start to finish.
Not only can we create your campaign, but we can also:
- Search and test keywords
- Create targeted ad copy
- Monitor and analyze performance
- Create companion YouTube Ads
- Manage your entire digital marketing campaign
- and much more...
When you contact Upscale, we will give you a free marketing audit that analyzes your current digital marketing strategy.
This gives you tailored insight into your business’s next best steps.
No matter what kind of ads work best for you, Upscale will get you results.
Contact us through the form below or give us a call at (214)773-8333 today.
