It's 2020 and LinkedIn is still the platform of choice for businesses and professionals to be seen, network, and market themselves.
LinkedIn boasts over 630M active users -- are these potential clients for your business? In order to understand if LinkedIn ads will work for your business, it's important to note the major differences in using LinkedIn compared to other social platforms. These differences will determine whether or not LinkedIn ads are a good fit for your business as well as help you begin to see what type of ad may work best for you. LinkedIn ads in 2020 vary from other social media advertising methods according to their pricing and targeting capabilities. LinkedIn ads are notoriously expensive and this is due mainly to their targeting capabilities. As it is a business and professional networking platform, LinkedIn has a market that is better for B2B marketing strategies than B2C. And even though there are no upfront ad costs, the PPC price of LinkedIn ads can be upwards of 5-6x more than other social platforms. Take these things into consideration when you are creating your ad campaign and LinkedIn can work well for you. There are several types of LinkedIn ads including:
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Sponsored Content
Sponsored Content ads drive users directly to landing pages, company updates, and posts that already exist on your LinkedIn company profile. These ads appear directly in the news feeds of your potential customers, showing them text, pictures, videos, and links related to your content.
For these types of ads, it is important that you are already creating content on LinkedIn, so that you have ample ways to drive prospectives to your page.
Sponsored InMail Messages
Sponsored InMail Messages ad campaigns send targeted ads directly to users InMail inboxes.
This is a highly personalized and intimate sort of advertising, so it is advisable to include custom greetings as well as distinct calls to action.
Lead Generation Forms
The objective of LinkedIn lead generation forms is to take advantage of the increasing number of mobile users on the internet as well as begin capturing lead information at the same time as the marketing occurs.
This type of ad campaign is used in conjunction with Sponsored Content and/or Sponsored InMail ads, making them as much as 50% more effective than the Sponsored Ads alone at creating clientele for your business.
Using LinkedIn Ads in 2020
LinkedIn ads can be a very effective way to market your business when the proper considerations, planning, and ad campaign creation techniques are put into place.
Here, at Upscale Digital Marketing, Arthur Pierce, and the marketing team create, verify, and test LinkedIn campaigns for you.
All you have to do is approve the final product and watch your market grow.
When you're ready to launch successful LinkedIn ads, contact us at 214-773-8333 or via the short form below. We'll get you started with a free, no-obligation marketing audit.
Test drive our services and see why Upscale Digital Marketing is the premier specialist in traffic increases and business growth.
Sponsored Content ads drive users directly to landing pages, company updates, and posts that already exist on your LinkedIn company profile. These ads appear directly in the news feeds of your potential customers, showing them text, pictures, videos, and links related to your content.
For these types of ads, it is important that you are already creating content on LinkedIn, so that you have ample ways to drive prospectives to your page.
Sponsored InMail Messages
Sponsored InMail Messages ad campaigns send targeted ads directly to users InMail inboxes.
This is a highly personalized and intimate sort of advertising, so it is advisable to include custom greetings as well as distinct calls to action.
Lead Generation Forms
The objective of LinkedIn lead generation forms is to take advantage of the increasing number of mobile users on the internet as well as begin capturing lead information at the same time as the marketing occurs.
This type of ad campaign is used in conjunction with Sponsored Content and/or Sponsored InMail ads, making them as much as 50% more effective than the Sponsored Ads alone at creating clientele for your business.
Using LinkedIn Ads in 2020
LinkedIn ads can be a very effective way to market your business when the proper considerations, planning, and ad campaign creation techniques are put into place.
Here, at Upscale Digital Marketing, Arthur Pierce, and the marketing team create, verify, and test LinkedIn campaigns for you.
All you have to do is approve the final product and watch your market grow.
When you're ready to launch successful LinkedIn ads, contact us at 214-773-8333 or via the short form below. We'll get you started with a free, no-obligation marketing audit.
Test drive our services and see why Upscale Digital Marketing is the premier specialist in traffic increases and business growth.
