Why is YouTube so Popular?
You may have heard that YouTube ads are the newest and most powerful form of digital marketing.
This one platform has over a billion users -- that's people, as in one-third of the population of the entire world -- generating views on a daily basis. It's no wonder that video marketing has been gaining popularity. Not only is there a gigantic reach, but according to the 2018 report on the state of video marketing, video ads also have a high conversion rate with 81% of people becoming convinced to buy a product or service after watching a business’s brand video. YouTube Advertising Benefits & Statistics If you’re confused about how the power of YouTube advertising can fit into your business, check out how others are integrating YouTube into their digital marketing plans. YouTube Advertising Statistics YouTube is currently the second most searched site on the web, behind only Google. And 48% of all digital marketers invest in paid advertisements on YouTube, making it the third most popular platform for social media ads. There are multiple different kinds of ad formats on YouTube, including:
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But the most popular, and presumably, the most effective YouTube ads are pre-roll, skippable ads.
Approximately 30% of all marketers on the platform can attest to this, according to insights made through Sprout Social’s yearly statistical survey.
These same ads drive significant increases in brand awareness, noted by:
These statistics are just the beginning when it comes to understanding everything that a successful YouTube ad campaign can do for your business.
YouTube Advertising Benefits
It’s easy to see how successful video marketing on YouTube has become.
When you advertise on YouTube, Google makes it easy to ensure you have all the tools you need to make your campaign effective.
Specifically, you can pinpoint your audience with demographics, get your campaign up and running in only a few minutes, and track the success of your campaign through viewership and budgeting analytics.
This means when you create YouTube ad campaigns, you can connect with your target audience based on topics they watch, keywords, and/or demographics like age and gender.
When you target the right audience, you can be sure your video ads will connect with potential customers in an innovative and unforgettable way.
You can get your campaign up and running easily and ensure your marketing strategy remains on target for your goals with thorough ad performance reporting.
YouTube is the king of video marketing and advertising with YouTube video ads may be just the strategic performance enhancer your digital marketing campaign needs.
Two Options for Effective YouTube Ads
Now that you understand how YouTube Ads can fit into your business marketing plan -- as well as exactly why they should! -- you have two options for creating your next effective marketing campaign.
Regardless of what you decide is best for your business, YouTube ad marketing is an undeniably powerful advertising outlet that can skyrocket your brand’s recognition, generate unprecedented leads and interest, and convert purchasers at an incredibly high rate.
If you decide to do it yourself, your business will thank you for the investment.
If you decide to hire a professional, contact Upscale Digital Marketing today at (214)773-8333 for a free marketing audit.
If you decide to go with Upscale, you and your business will be glad you did.
Approximately 30% of all marketers on the platform can attest to this, according to insights made through Sprout Social’s yearly statistical survey.
These same ads drive significant increases in brand awareness, noted by:
- 90% of ads creating an increase in brand recall
- 112% brand recall and 53% purchase intent by Google Preferred Ads through YouTube
- 80% of viewers preferring to specifically choose a brand’s video through TrueView Ads
- 70% of all short ads on YouTube significantly increasing brand awareness
These statistics are just the beginning when it comes to understanding everything that a successful YouTube ad campaign can do for your business.
YouTube Advertising Benefits
It’s easy to see how successful video marketing on YouTube has become.
When you advertise on YouTube, Google makes it easy to ensure you have all the tools you need to make your campaign effective.
Specifically, you can pinpoint your audience with demographics, get your campaign up and running in only a few minutes, and track the success of your campaign through viewership and budgeting analytics.
This means when you create YouTube ad campaigns, you can connect with your target audience based on topics they watch, keywords, and/or demographics like age and gender.
When you target the right audience, you can be sure your video ads will connect with potential customers in an innovative and unforgettable way.
You can get your campaign up and running easily and ensure your marketing strategy remains on target for your goals with thorough ad performance reporting.
YouTube is the king of video marketing and advertising with YouTube video ads may be just the strategic performance enhancer your digital marketing campaign needs.
Two Options for Effective YouTube Ads
Now that you understand how YouTube Ads can fit into your business marketing plan -- as well as exactly why they should! -- you have two options for creating your next effective marketing campaign.
- You can do it yourself
Creating effective ads on YouTube does come with a learning curve, but it is not insurmountable by any means. A driven and motivated business owner can become great at creating interesting and relatable video ads for their market, setting up the appropriate corresponding campaign on YouTube, and consistently monitoring ad performance analytics to ensure you reach your target audience while staying within budget. But it will require a corresponding amount of time and effort. - You can hire a professional
The other option is to allow a professional digital marketer to take the headache out of the equation. Here, at Upscale Digital Marketing Agency, we understand that your time and energy are valuable. We have the experience necessary to help you develop an effective, relatable video ad, convert it into the perfect YouTube campaign, and continuously watch your metrics for you, reporting them back regularly.
Regardless of what you decide is best for your business, YouTube ad marketing is an undeniably powerful advertising outlet that can skyrocket your brand’s recognition, generate unprecedented leads and interest, and convert purchasers at an incredibly high rate.
If you decide to do it yourself, your business will thank you for the investment.
If you decide to hire a professional, contact Upscale Digital Marketing today at (214)773-8333 for a free marketing audit.
If you decide to go with Upscale, you and your business will be glad you did.
